The Mystery Edition Countdown was a countdown to November 1st, 2015 to promote the Mystery Edition Neon Shopkins.
It was advertised on social media with the hashtag, #SPKWhatsInside and a promotional box was placed on shelves at Target to help advertise it. Hints towards what was in the box were posted on the Shopkins snapchat, encouraging people to add the Shopkins snapchat account.
Before the countdown started images of the Mystery Edition Neon Shopkins pack were leaked online.
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